Posted by | October 25, 2013 | Uncategorized | No Comments

Every week we screen dozens of new commercials from around the world. And for years, we have admired the growing creativity coming from other countries. One of these centers of new creativity is Brazil—perhaps not coincidentally the host of the next World Cup and Olympics. The world learned marketing from the United States. So why have we let great creative escape? Or, as we like to challenge our clients: “How come so much of the advertising you like isn’t yours?”

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