FOOT THE BILL

Posted by | February 19, 2013 | Uncategorized | No Comments

We’re both big fans of Subway’s $5 foot-long initiative from the customer’s point of view (Steve actually eats there occasionally. Steve’s actually losing weight). It was an inspired marketing idea and it has revolutionized economy lunch. But recently they were called out for the foot-long measuring 11”. Another example of “you can’t manage what you don’t measure.” Do all your marketing initiatives measure up?

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