FLY PAPER THAT FEELS GOOD

Posted by | August 30, 2010 | Uncategorized | No Comments

Great ads should be like fly paper that feels good. Think about your favorite campaigns – you love seeing them over and over again. Stickiness is one of the most overlooked and most important aspects of a great campaign. Consumers love to see them, love to see them again and love to be involved with the brands that bring them communication and benefits that feel so very good.

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