We have an expression when it comes to the Internet. Is your site a FLoP? What we mean by that is “Flock Of Pigeons.” It’s a site that gets huge traffic, but no action. Like the Burger King “Subservient Chicken” site. Millions of hits and it didn’t sell chicken sandwiches or do anyting for their brand. Like the pigeons in St. Marks Square in Venice, they all flutter in for a visit…but then they take off before you can throw a net over them. Borrowed interest may yield millions of hits but zero sales. So ask yourself whether your Website is delivering serious customers or just…pigeons.