We’re all in a rush these days. To the point where we don’t even bother to open e-mails we receive – we just read them in the preview screen. Internet engagement used to be measured via clickthroughs. Today there are many other measures that can assess the quality of an online interaction. And they’re more necessary than ever to get a true reading on what’s going on. What are you doing to make your brand interaction as easy, direct and time-saving as possible?