We’ve seen the Greek yogurt revolution. Now comes the fat toothbrushes. Have you purchased a new toothbrush recently? The heads are bigger than ever and so are the price tags. But more surface covers more surface and gives a more robust tooth brushing experience. So get ready to shell out well north of 5 bucks to work your choppers. The new normal is a bigger toothbrush. What do you think the next product category will be ready for a transformation?