Posted by | February 20, 2014 | Uncategorized | No Comments

One of our readers in Columbus, Ohio, forwarded a follow-up email survey from Staples. She’d purchased a packet of pencil eraser caps at the store…and received an e-mail asking her to review the product for other customers. Seeking feedback and asking for reviews is a great idea—but when you ask for comment on the tiniest of items it becomes an annoyance. How do you make the best sense of your social media and ratings programs?