ELEVATING THE VALUE PROPOSITION

Posted by | December 22, 2015 | Uncategorized | No Comments

A few years ago we blogged about car dealerships moving from “Used Cars” to “Pre-Owned Vehicles” as a way to upgrade the value of what they sell. We recently came across a sublime example on the History Channel TV show “American Pickers.” This is a totally mindless reality series where a pair of Iowa pickers travel the country looking for stuff for sale and then resell it in their Memphis and Iowa stores. During a recent episode, the hosts were chatting in their van and one of them summed up their job perfectly. “We don’t shop for antiques,” he said. “We shop for junk and sell it as antiques.” How do you maximize the value of your “dated” merchandise?

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