Paul recently went to book a hotel and ended up at a third party reseller. A high order Google search put the reseller ahead of the hotel. Upon asking a few simple questions it became clear that he was not buying from the source. Plenty of third party players want to cut you deals. Telephone billers? Oil company fulfillment parties? Be careful what you buy and from whom. And don’t you wish there were more vigilant requirements for representing who the seller is and what the terms would be?