Are you spending $100,000 (and more) for digital content that’s going to be viewed on a 2″ screen? Why? Don’t let your vendors talk you into overblown production processes and costs. There’s an old saying, “don’t let good be the enemy of great.” We say, “don’t let great be the enemy of finished.” Get it done – fast, quick and cheap (yes, these days you CAN have all three) and get it out there. The audience will let you know in a hurry if you got it right or not.