DOES YOUR CONTENT DEPEND ON YOUR BRAND?

Posted by | December 26, 2010 | Uncategorized | No Comments
Could you remove your name from your ads or website and put your competitor’s name on it? If so, what’s your point of difference? Try it. Think about your #1 competitor. Now look at your marketing materials, cover up your name and put your competitor’s logo in the material. Does it still make sense? If so, then you haven’t really dug down and found your key point of difference. If YOU can’t tell the difference, how can your customers?

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