We’re amazed at Volkswagen’s reaction to their diesel emissions scandal. There’s something positively Teutonic about their willingness to stonewall the EPA, refusal to reveal who was responsible and lack of outreach to the hundreds of thousands of customers who are saddled with vehicles whose resale value is plummeting. No surprise, then, that both the federal government and now the US Volkswagen Dealers Association have filed the first of what will be thousands of lawsuits. We believe VW’s stance will be a textbook lesson in how NOT to deal with a product flaw. What do you do to prepare your company for a PR disaster?