We’ll let you in on a secret. Demystifying Marketing is basically what we do for a living. Marketing may be complicated, stressful, challenging, aggravating…it may be many things, but it ain’t hard. Hard is, well, brain surgery. Or rocket science. But luckily for us, too many clients get caught up in the complexities of new media choices, audience segmentation and the dozens of other metrics that blind them to the simple ideas that fuel good marketing: Who’s our audience? What’s our positioning? What’s our selling proposition? What’s our big idea to engage our audience in the marketplace? Have you answered those questions?