It’s the small things that separate good customer service from great customer service. We were adding Buffer to our social media toolbox and inadvertently ordered the version for large corporations. We eMailed Buffer about the error and one of their CSR’s got back to us within an hour acknowledging our error and correcting the billing. Good customer service. But when we eMailed a “Thank you,” they went the extra distance. They asked us to let them know if the reversal showed up on our credit card and please let them know either way if it did or didn’t. It did. We replied. And they thanked us again. What little things do you do to separate good from great?