CUSTOMER, SERVE THYSELF…

Posted by | February 20, 2013 | Uncategorized | No Comments

While marketers talk about moving the customer to the center of the conversation, there’s another customer trend taking place: Customer, Serve Thyself. This can play two ways: customer convenience or customer rip-off. Where it makes the customer’s life easier, we’re in favor. But when it asks the customer to do the store employee’s job, we’ve got a problem. So where do retail “self check-out” machines fit in your definition?

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