CROWDSOURCING OR TALENT RIP-OFF?

Posted by | December 17, 2012 | Uncategorized | No Comments

There’s a feeding frenzy around crowdsourcing. We’re seeing more and more examples of companies turning away from their “usual suppliers” to tap into the creativity of the crowd. The latest example is A&E Network which announced a “contest” to design the opening title sequence for their upcoming TV series, “Bates Motel.” Rather than pay a professional design team from $5k to $15k to do the work, they’ve offered a $2,500 prize and the (we’re quoting the press release) “possibility” the winner will be used. That should send a chill down the spines of the hundreds of freelancers and graphic studios that make a living designing network graphics, titles and animation. We wonder who’s next…?

Leave a Reply

Your email address will not be published.