(CR)ISIS

Posted by | July 30, 2014 | Uncategorized | No Comments

The Institute for Science and International Security sure has a problem on its hands these days. These days, ISIS means “Islamic State of Iraq and Syria,” an association pretty much the opposite of the mission of the original ISIS. A few years ago the World Wildlife Fund sued the World Wrestling Federation to seize exclusive rights to WWF. An option the Institute doesn’t have. What do you do if and when your brand gets hijacked in a troubling or tragic way?