CREATIVITY vs INVENTION

Posted by | June 17, 2015 | Uncategorized | No Comments

Helayne Spivak, former creative chief extraordinaire and director of the VCU Brandcenter was recently interviewed by Adweek on the subject of creativity vs. invention. She said, “Creative brainstorms can result in many different concepts and ideas that might never have existed in the universe before. However, until these ideas are put into action they remain just theories, creative though they may be. An invention is something that also never existed before, but as a product, a thing, it is immediately tangible. Creativity has led to many an invention.” We have often said a great idea is just that but doesn’t have much meaning if it never makes it to the marketplace and no one knows about it. What do you do to make sure your best ideas are activated?