CREATIVE BY COMMITTEE

Posted by | March 25, 2013 | Uncategorized | No Comments

Increasingly, we’re seeing creative work being either crowd-sourced or brainstorming-sourced. Great creative doesn’t come from 90-minute meetings or from the lowest bidders. It comes from clear input and direction from great client/agency relationships—and hard work from people who have spent years learning their craft and/or knowing how to curate and improve inspired ideas. What kind of creative are you getting these days—and from whom?

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