CONVENTIONAL WISDOM

Posted by | September 17, 2015 | Uncategorized | No Comments

  The U.S. convention business is back. Certainly not to pre-2008 levels, but at least to healthier numbers than in the recent past. Although we appreciate Skype, Go To Meeting and the myriad other video conferencing platforms, there’s still no substitute for the meet-and-greet of an industry sales convention. Do you dismiss conventions as the event your salespeople attend – or do you make a point to go there, walk the floor, and see what’s new in your area of expertise?”