CONSUMER REPORTED PERCEPTION

Posted by | October 26, 2011 | Uncategorized | No Comments

We got some interesting pushback last week about our Maytag blog. One of our readers pointed out that Consumer Reports has been giving Maytag low ratings for years. In fact (he wrote), Maytag’s reputation is a result of their marketing, not their quality. The goal (as marketers) is to have both: high quality and high marketing impact. Do you achieve both?

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