Posted by | July 25, 2011 | Uncategorized | No Comments

Salespeople have been noticing this phenomenon for years – and now it’s prevalent across the entire business landscape: different generations want to be communicated to in different ways. Boomers in business will still check their voice mail. Gen X’ers look for the email. For Millenials it’s all about texting. Speak to your customers in their language and on their preferred platform, if you want to achieve a meaningful connection with them.

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