This has been the summer of Coca Cola sharing. Cans with all sorts of first names and others printed with buddy, pal, friend and other relational call-outs. For a brand selling “Open Happiness” this has been a wow campaign that has generated a lot of positive buzz. It must have been quite a challenge to customize the brand. Did somebody say Cabbage Patch Kids? What do you do to extend personal focus to yield incremental business and lots of positive chatter?