What’s more important – sales or marketing? It’s a trick question. Sales, obviously. And there’s the rub. In too many sales-driven organizations, the dynamic tension between sales and marketing is difficult, if not painful. Sales believes EVERYTHING in a company is in support of what they do. As marketers, too often we do a poor job of advancing the power and value of marketing. At its best, marketing is an investment (not a cost). And the return on investment is sales support and sales results that could never be achieved by a crackerjack sales department alone. How much do you value-or undervalue-the supporting departments within your own organization?