CLOTHES CALL

Posted by | January 21, 2015 | Uncategorized | No Comments

All the recent discussions about drones have focused on either their military application (recon, scouting, targeted killing) or Amazon’s high-profile excursion into home (drone) delivery. But wait! Here comes drone advertising. A clothing store in Sao Paulo, Brazil, used a fleet of drones to promote their Black Friday sales. The drones carried mannequins wearing the store’s sale items and hovered outside office windows in the downtown business district. Is this yet another dimension of if you don’t elect to see ads, the ads will come to you?