Ah, Christmas! When Hollywood releases all its Academy Award contenders, corporate America runs unlimited sales, and a few smart marketers still try to catch the real spirit of the holidays. Sainsbury got military re-creators in England to stage some extraordinary WWI trench scenes and re-staged the All-Quiet-On-The-Western-Front “Christmas Truce,” racking up over 15 million views so far in the process. Waitrose has gone a little more low-key, but still found a way to touch the hearts of audiences as a youngster learns the triumphs and tragedies of making gingerbread men. How is your company celebrating the true spirit of the holidays?