CHOOSE BEAUTIFUL

Posted by | April 27, 2015 | Uncategorized | No Comments

Dove’s “Real Beauty” campaign has a new spot. Two doorways are presented to women around the world: Over one is the word “Average” and the other says “Beautiful.” No instructions—but a dividing lane so every woman approaching has to choose which door they want to walk through. We salute the Ogilvy and Dove teams for their continuing commitment to present situations that challenge women about their self perceptions in an effort to raise their self-esteem. How do you marry prosocial communication with business momentum?