KFC has been up to lots of funny business with different celebrities playing Colonel Sanders over the past several months. The latest celeb Colonel is George Hamilton well known for being perennially super tanned. So now comes chicken scented Extra Crispy Sunscreen. You just can’t make this stuff up. Err, yeah you can and Wieden+Kennedy is doing just that…and, has gotten tremendous press and social media coverage for the stunt. How far do you go with your brand to get the media to do your advertising for you?