Have you tried a 30-minute infomercial lately? It’s a great medium for the right product or service. You’re not the only one watching at 2 AM. Remember those billboards you’ve seen on the highway. The ones without an ad and the owner of the billboard puts up a sign saying “You’re not the only person reading this,” or “See, billboards work” or some other similar message? A 30 minute infomercial is a great exercise for demonstrating your product or service. Even if you intuitively believe your company wouldn’t be able or want to do and infomercial, you should script one anyway – it will lead you to the core selling message that can enhance all your marketing efforts. What’s the message? What’s the best way to say it? What’s the ideal way to say the message over and over again?