CASH LANES

Posted by | September 13, 2013 | Uncategorized | No Comments

EZPass is a great idea except when it isn’t. Too often cars bottleneck as they approach the toll plaza. No one knows where to go. Until now. We saw a huge new illuminated sign approaching the Whitestone Bridge that clearly directed cash customers to “Cash Outside Lines.” EZPass up the middle. Bottleneck solved. What signs do you provide to signal customer clarity and satisfaction?

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