BUILDING VALUE

Posted by | February 24, 2014 | Uncategorized | No Comments

In an earlier blog, we showed Steve trying on Google Glass. He thought it was an idea in search of an application. Well Google is now giving their glasses to industry influentials (“Explorers”) and helping them set up useful applications. They’ve also cut deals with major eyeglass brands to manufacture renditions of the product. Pre-launch buzz is great, but only if it leads to meaningful acceptance of exciting and new useful products and services. How are you ensuring your customers think your new ideas are also really and powerfully good?