BUD OUT

Posted by | May 18, 2015 | Uncategorized | No Comments

Bud Light just got a black eye for its bottle label “The perfect beer for removing ‘no’ from your vocabulary for the night.” As part of the brand’s “Up for Whatever” campaign allegedly the label went through five levels of in-house clearance before being implemented. In the face of the pervasive “No Means No” campaign sponsored by the American Association of State Colleges and Universities, it seems Bud Light needs a new clearance procedure and insiders who are not tone deaf to major social issues. What do you do to make sure your messaging is brand appropriate AND also socially acceptable?