Posted by | July 20, 2016 | Uncategorized | No Comments

40 years ago when Ed McCabe did his groundbreaking campaign for Perdue Chicken, the marketing industry learned an important lesson: “Anything can be branded.” Before Perdue, chicken was…chicken. Like ice cubes. And firewood. But as new concepts and companies shake up and reshape every industry, it appears the best way to ensure survival is going to mean brand it…and make people believe that your product has a meaningful point of difference that warrants the brand name. There are lots of quality electronics brands out there and lots of beautiful jewelry. But we feel so much better carrying our Apples and wearing Tiffany. How are you creating new brands and polishing your current ones?