Posted by | December 22, 2009 | Uncategorized | No Comments

Many creative people take the attitude, “get out of my way and just let me create.” It’s a path to unfocused, unsatisfying work…that will lead to many revisions. A tightly defined strategy is not confining, it’s liberating. When you create to a clear direction, the sky’s the limit to brilliant solutions. If you want to be a great (not just good) creative person, don’t start any assignment without a clear strategy.


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