BOUNCE

Posted by | May 21, 2013 | Uncategorized | No Comments

The best thing about partnerships is the bounce. Bill Bernbach understood this when he created the idea of creative teams—copywriters and art directors working together. It’s a 1+1=3 proposition. Bouncing ideas creates more of them. Two heads are better than one. And the critique from the team is lots easier than editing oneself. Do you partner up in your projects for bigger, better ideas for business—and other endeavors?

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