Posted by | January 24, 2011 | Uncategorized | No Comments
The baby boomers are redefining old age the same way they redefined every other age. Focus big time on the boomers. 60 is not only the new 40, boomers are a big, tuned in and wealthy demographic. The key is to figure out how to talk to them. Nostalgia is great and the 1960s were way cool, but you’ve got to understand that they all think they’re forever young and talk to them accordingly.

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