Books

The Little Blue Book of Marketing: Build A Killer Plan In Less Than A Day

book_lbb_marketingWhat if you could build your entire marketing plan in a matter of hours, not months? Here’s a practical, nuts-and-bolts method to develop a marketing plan that gets real results. Whether you’re a Fortune 100 CMO, a mom-and-pop retailer, an entrepreneur, startup, non-profit or new media organization, this methodology can cut your planning process time and clarify responsibilities and deadlines. It’s for anyone and everyone who wants to focus smart, positive action that will drive optimal business results. Click here to order on Amazon.

bn
amazon

The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference

book_lbb_advertisingThe Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It’s a quick read you’ll refer to again and again! A toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, sharpen, focus, and generally improve any ad campaign. It’s filled with those ‘Why didn’t I think of that’ truths that make it a must-read for everyone working in advertising. Order today on Amazon.

bn
amazon

Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas

book_breakthroughFinally – a user’s guide for thinking outside the box. Most people mistakenly believe breakthrough ideas are a matter of divine inspiration or luck. Breakthrough! reveals a step-by-step methodology individuals and organizations can use to develop, create and nurture the kinds of new products and services that capture the public’s imagination. With real-world examples and a defined new-idea methodology, the book shows you how to bring revolutionary, revenue-generating new concepts to market. Available by special order. Contact steve@psinsights.com

bn
amazon

Booklets

What Business Are You In? How to Sell What Your Customers Want

booklet_what_businessIt’s no longer good enough to say, “I’m a printer.” “I’m a doctor.” “We sell men’s clothing.” Today’s social, mobile and digital revolution means even the most successful companies and businesses, no matter what their size, have to redefine what business they’re in from their customers’ perspective. Here’s a step-by-step guide to determining what you really need to know to answer the most important question facing your company’s future. Download the Amazon Single today!

amazon

When the Going Gets Tough, Tough Businesses Get Growing

booklet_when_the_going_getsWe wrote this booklet at the height of the global economic meltdown. We thought it would be out of print in 18 months. But while best practices are best practiced in the worst of times, the tips in this booklet will serve you in bad times and good. These “recession-based” prescriptions invite you to recalibrate how you operate for greater success, and they work in all situations. It’s a power-packed booklet that’s a handy guide to thrive—no matter what. Available for download as a Kindle single.

amazon

The Marketing Handbook

booklet_marketing_handbook All marketers know a lot about marketing. Not all marketers practice what they know. Here, in one condensed, concise booklet, are the fundamental questions every marketer—everyone in business—needs to ask and answer to make their business grow and succeed. It’s the fundamental “blocking and tackling” that makes marketing easier to master and control. Available for download as a Kindle single.

amazon

Marketing Masters: 40 Ideas That Can Shape Your Career

booklet_marketing_mastersOver the years we got good advice from some very smart people. When we have the opportunity to share our knowledge—in workshops, luncheons, talks, keynotes or with interns and young hires—it seems we find ourselves repeating these 40 pearls of wisdom time and again. From famous authors to marketing legends to people you’ve never heard of, these masters all had a pearl of wisdom to share with us. And now we share them with you. Order and download the Kindle single here.

amazon

Apps

MKTG

mktgThe latest terms. The most practical definitions. The marketing revolution is moving faster than your current skill sets. New practices, platforms and processes are being innovated every day. MKTG will keep you informed and up-to-date on what’s happening and hot and the applications that are transforming the way marketers are winning today.

Currently unavailable