You’re at the supermarket register. The cashier, in his haste, moves an item to the paid side without scanning it. You notice, and decide not to say anything—even as you have a pang of guilt about (essentially) shoplifting. Scenario Two: You’re on the Internet. You need a photograph for your PowerPoint presentation. You go to Google Images, grab a photo and paste it into your deck without the slightest hesitation. Can you explain the moral inconsistency to us?
We’re always on the lookout for new conferences to attend and new audiences to reach out to. We were searching for the “speaker submission” tab on a Certified Financial Planner site when we came across a page that was new to us: “How To Convince Your Boss You Should Attend.” It’s a smart move on the part of the organization for two reasons: It gives potential attendees the ammunition they need to make their case; and it further reinforces the value of the conference. How easy do you make it for your customers to make the sale?
Honey Maid has taken cookies and graham crackers to the next level. Their “This is Wholesome” campaign is not only on brand, it has staked out emotional human territory in equating wholesome with acceptance What do you do to take your brand to a higher purpose to do well by doing good?
Not enough people know about www.simple.wikipedia.net. It’s Wikipedia written at the level of a middle school student. Or a person for whom English is a second language. Besides simple words, it also boils articles down to their essence. So if you’re looking to understand a complex idea, you can start out on Wikipedia’s simple site—and move over to the full article if you want to know more. Simple, right? What do you do to make your brand more accessible to your audience?
The latest debate over healthy food labeling is nuts – literally. The FDA allows highly sugared breakfast cereals to describe and label themselves as healthy. Yet avocados and Kind Bars are not (too much natural fat and the addition of nuts, respectively). It’s time for a total rethink of what is healthy and what is not. Kind Bars got 16 nutritionists into the act to challenge the ruling and won. What do you do to challenge the status quo when it just doesn’t make any sense?
Whole Foods will soon be opening a new grocery concept. First up, California. We’re excited to see the innovation that has been going on in the grocery business. With A&P dead and gone, Whole Foods struggling and Fairway now operating in Chapter 11, other traditional supermarkets are experimenting with new offerings and dramatically improved shopping experiences. Once again competition makes businesses better. But today, customer experience demands disruption. What are you doing to reinvent your business or the way you do business?
One of us is an email guy. That’s going to have to change. Email has become what faxes used to be…easy to ignore or toss (and don’t get us started on voicemail). In fact, some colleges and universities are no longer handing out email addresses to incoming students. Text crazed America means that every text needs to be answered. You may not get the action you want, but you do get a response and most often immediately. What do you do to ensure responsive communication AND turn it into useful action?
The other day one of us stated he was feeling “a little bit completely overwhelmed.” We all experience stressful situations: Too much work and not enough time to do it. Work life balance issues. So “a little bit completely overwhelmed” sounds about right. It’s a lot better than burned out or melting down–and sets the situation as temporary. We both had a good laugh about it. What do you do to manage stress?
With the huge success of the Transformers movies, Hasbro is looking to unlock its entire toy vault the way Marvel Comics has done. What struck us most happily about the announcement was that they’re starting with (their words) a “writers room.” We are sick and tired of blockbuster movie attempts that spend huge amounts of money on special effects and big name celebrities without a story or script that makes any sense. What do you do to ensure that great stories lead the way in your creative endeavors?