Think about what you can do, should do or would have to do in order to be admired and respected. By your customers and by your peers. Caterpillar: Impeccable service. Apple: Extraordinary design. Kia: Outstanding Warrantee. Mercedes: Superb engineering. Being admired is about being excellent. And it only has to be in one area or by doing one thing better than anyone else. What’s your one special thing and when are you planning to start communicating and delivering it?