BANK MAKES ERROR IN YOUR FAVOR

Posted by | February 19, 2015 | Uncategorized | No Comments

To mark the 80th anniversary of the French version of Monopoly, Hasbro has packed 80 sets with real cash! 80 lucky buyers will open their set and find 20,580 euros ($24,000) inside. The stunt got global coverage—and for $2 million, Hasbro has garnered a huge amount of free publicity (not to mention a boost in French sales of the game). How big do you think when it comes to promotional opportunities?