Posted by | June 18, 2012 | Uncategorized | No Comments

Truth in advertising. It’s an age old issue. But the issue is heating up in the cosmetics industry where retouching virtually everything has obfuscated product performance. Used to be, people talked about selling the sizzle, not the steak-but it seems to us that the cosmetics industry has forgotten there has to be some steak to go with the sizzle.

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