Native advertising has a sibling term. From Wikipedia, “Astroturfing is the practice of masking the sponsors of a message or organization (e.g. political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participant(s). It is a practice intended to give the statements or organizations more credibility by withholding information about the source’s financial connection.” Football players stub their toes on astroturf and get really painful injuries called turf toe. Don’t you hope advertisers who don’t disclose sources suffer similar pain?