ASPARAGUS

Posted by | December 20, 2012 | Uncategorized | No Comments

If you’ve ever tried growing asparagus, you know that it takes two to three years before you have a crop you can eat. One of our clients once used that analogy in a marketing presentation she was making to senior management. “Brand or image advertising is like growing asparagus,” she said. “If you need it, you better have planted it three years ago.” Do you expect immediate results from your image campaign or do you invest in asparagus for long-term brand health?

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