ARE WE LOVIN’ IT?

Posted by | January 23, 2015 | Uncategorized | No Comments

McDonald’s has a new commercial in their I’m Lovin’ It campaign. But “Arch Enemies” features a style of animation we’ve seen a lot of from the delightful Oreo Wonderfilled campaign to the brilliant Australian Train Safety “Dumb Ways to Die” campaign from two years ago. When a brand is in trouble as McDonald’s is, isn’t original a better way to go than derivative?