ANTHOLOGY

Posted by | February 25, 2016 | Uncategorized | No Comments

We watched the new OJ Simpson series on FX. It got great ratings for the network. And with ten episodes then out, it’s been able to attract a great cast. In the spirit of True Detective. This anthology format is a compelling new kind of programming that is star attractive because the show is not multi-season, so the commitment is less. What new forms do you look for in your marketing and messaging?