Posted by | November 26, 2012 | Uncategorized | No Comments

Samsung has been running commercials lampooning people who wait in retail lines for new products. Without naming Apple, it’s clear who they’re taking aim at. Samsung Galaxy S3 owners feel a real sense of cool and “in the know” for stepping outside Apple into a worthy competitor’s  innovative product. What do you do to burnish your brand by taking on the big guys in compelling ways?

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