Today is National Talk Like A Pirate Day. Didn’t know that? Well, one of our readers does—and he uses the occasion to celebrate the day and promote his business. Instead of getting lost in the end-of-year holiday gift-giving deluge, he stands out from the crowd by picking and celebrating a fun occasion that’s religiously neutral, a lot of fun and has no competition for attention. What do you do to stand out in the crowd, swabbie?