AFFORDABLE vs CHEAP

Posted by | October 13, 2015 | Uncategorized | No Comments

How do you deal with clients or new business pitches where they’re overly interested in the lowest price? We have a simple (and effective) response. In new business meetings we explain to prospective clients that, “We’re never the cheapest, but we’re almost always the least expensive.” We elaborate that when we get the assignment right the first time, it reduces the time (and money) clients have to spend on revises, rewrites and rethinks. How do you answer the question of price vs. value?