Posted by | December 18, 2015 | Uncategorized | No Comments

Don’t want ads? Fine. How much are you willing to pay for that “privilege?” Everyone enjoys bashing advertisers, commercial breaks and all other “non-permissioned” messaging. Until they realize what it really costs them to go commercial-free. And would you really want a September issue of Vogue that was 40 pages thick (instead of 700) with no ads? Or, what would you be willing to pay to watch the Super Bowl? Be careful what you wish for—there are always unintended consequences. How are you thinking about reaching your target audience “with permission?”

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