Advertising agencies: Big, small, regional, interactive – who cares? Consumers respond to brilliant communication. No one’s got a license on that. More and more we’re seeing great work coming from ad agencies you never heard of. More and more you’re going to see great work from consumers whose ideas have been encouraged and implemented by companies who recognize that the idea is way more important than its source. The old model advertising agency is becoming more and more obsolete. The King is dead. Long live the King.